I had the most special opportunity to work with my friend, and founder of Silver Whisk Bake Shop. Before I even begin speaking about our process, if you haven’t already (and yes I shamelessly advertising right now 😬), I highly suggest you order a box of The Petite Four to get a sample of her cakes. Or you can also fully support and order a custom cake right off the bat too 😄. This lady has now made Boston Magazine’s 2020 Best of Boston for Best Cakes, so you know you’re getting something great!

So my friend originally met with me to create a logo, but over the months, we ended up also making a business card and a few print pieces for her The Petite Four gift boxes. To begin our process, we first went through a series of questions, including:

1. What kind of business is this? Will it specialize in anything?
2. Do you prefer logos with only the name, an icon, or both?
3. What mood do you want to portray?
4. What type of fonts do you prefer? Serif/Sans Serif?
5. What colors do you have in mind?
6. What places would this logo be used? Ie.– FB, website, Instagram 
7. Any preference for a vertical or horizontal logo? Or both?
8. Do you have any examples of other logos that you like? And why those logos in particular?
9. Does this logo have a due date?

From there we focused on creating the logo first, playing around with fonts, colors, and trying out different styles. She wanted to stick with a certain feel: artisan, elegant, welcoming, romantic, clean, and quality, and using black and white colors to start with. From there I started my creative process and dived deep into looking for the perfect font choice and whisk, keeping in mind that the end logo will be used on many print and web materials and would need a certain lock up to fit those requirements.

After the logo was created, I ended up designing a business card as well as a small packaging piece for her as well (can be seen in the photos above). In the end, I had a great time working with my friend and seeing her business grow with the artwork that I created for her. 😊

Below are a set of logo options. We ultimately went with the logo on the print pieces that you see above.