A friend of mine had come to me with an ask for a logo for his new climbing application that he was creating for iOS and Android devices. Some of the words that he had given me to use for inspiration were modern, climbing, and orange-y/red. So my process began with sketching out ideas to see what direction my friend wanted to go in. After that we started selecting a few that he would like to move forward with. Then I began bringing the selected sketches to life on Illustrator and ultimately, we ended up with the logo you see above. And the logo being used in image and text form in the actual application.

If you’re curious, the app is available on both the Apple and Google Play store!